Positioning 101: How to stand out in the market
A non-marketers guide to positioning your consulting firm for success. Learn how to confidently articulate what makes your services uniquely valuable and help attract the ideal clients.
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What's included?
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5 Modules
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8 Videos
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3 Resources
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30 Questions
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1 Certification
Positioning 101
Discover what positioning is and why it matters for your services firm.
Know your audience
Learn techniques to position your firm and attract the right clients.
Define your difference
Meet your expert hosts
Three professionals with deep industry knowledge, ready to guide you through every step of the course.
Ellen Daley
Ms. Daley currently serves as an independent board member and advisor on several private professional service company boards, including Pierce Washington, Carbon60 & Astrica. Ms. Daley most recently was CEO of Acorio, ServiceNow’s largest boutique Consultancy that was sold to NTT DATA in 2020.
Jacob Lawrie
Jacob is a marketing leader and advisor to high-growth businesses. Prior to joining Projectworks he led marketing at Timely which was acquired by Nasdaq listed EverCommerce in 2021, and earlier was a part of cloud accounting software giant Xero.
